BLU THR3 was created for the brothers of Phi Beta Sigma Fraternity, Inc. who want more from how they represent. What began with a vision to create better chapter apparel has grown into a brand built on brotherhood, legacy, and intentional style.
From the Founder
BLU THR3 began with creating apparel for my own chapter and seeing what was possible when brothers had a better way to represent. That idea grew into a larger vision: a brand that gives Phi Beta Sigma brothers and chapters apparel designed with greater purpose, pride, and style.
BLU THR3 is a Go Black Own LLC brand and a licensed vendor of Phi Beta Sigma Fraternity, Inc.